Our Strategy

We create value by acquiring, developing, manufacturing and commercialising innovative products that meet the needs of specialist physicians and advance the treatment of their patients.

Our strategy is to develop leading positions in selected market segments by providing differentiated medical products. We target patient populations who are poorly served by existing treatment options, and who are cared for by specialist physicians with whom we can be partners in the drive to deliver better healthcare.

Our products are drugs, devices or combinations, and are often administered in a dedicated procedure; hence we serve our specialist physician customers through small, highly skilled sales and medical teams. We invest in clinical and other studies to demonstrate patient benefits and cost effectiveness, so that we can achieve appropriate market adoption, coverage and pricing. By providing physicians with new products and procedures that they can be confident address their patients’ needs, we foster strong customer relationships that inform our market understanding and innovation strategy.

Product Innovation

Our innovation team works in collaboration with physicians and key opinion leaders (KOLs) to identify new product development opportunities. We start with the needs of patients and an in-depth knowledge of our customers; we build or acquire the requisite technology solutions and then we deliver products that make a real difference to specialist physicians and their patients. Whether it’s spotting opportunities to improve our existing products or identifying new unmet needs, we are constantly learning from our partners.


Indication Expansion

We are investing in clinical trials in specific patient populations to expand the approved uses and addressable patient populations of our products, and to provide the high quality efficacy and safety data that give physicians confidence when treating their patients.

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Geographic Expansion

Expanding the global reach of our products is fundamental to our organic growth plans. We have built a platform for international expansion of our Interventional Medicine business. We develop optimum regulatory pathways to gain product approvals in new markets that present significant commercial opportunities, which we then address by establishing our own direct sales forces or through distributor networks.

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Business Development

Alongside our organic growth activities, we continue to seek acquisition and licensing opportunities in both Interventional Medicine and Pharmaceuticals.

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Our culture

Key to our success is the quality of our people and the way we conduct our business. Everything we do is guided by our values and behaviours. These are designed to foster a culture that embraces innovation, teamwork and always doing the right thing for the business and its stakeholders. Living our values helps us to recruit and retain the right people, integrate the businesses we have acquired, and ensure that we operate to consistently high standards internally and in all interactions with our stakeholders.